There is nothing I love more than labels with a message or cause. H&M ‘s latest endeavour is H&M For Water, a special clothing line where 25% of the sales price goes to efforts to bring sustainable, clean water for the environment. Not sure if this will be available here in the U.S. but lets keep our fingers crossed that it will be online for purchase. First it was the collabos with big name designers like Versace and Marni; and now projects like this, H&M is definitely getting cool points this year when it comes to building their brand. Make sure to hit up www.hm.com for a full view of all the pieces for men, women, and children.
Here are some of the looks from the collection: